My recent work
IOC Case Study Competition: Expanding Athletics Through Relay in Australia
In this IOC case study competition, my team developed a market-led strategy for World Athletics to reposition relays as a dynamic, inclusive entry point into the sport.
Whistleblown: Corruption, Trust, and the Future of Sport
This research project, conducted as part of my MSc in Sports Business Management, explored how corruption within international and national sports organizations affects trust—both from the public and from athletes.
